Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Mariah Carey scent: Elizabeth Arden has signed an exclusive global licensing agreement with Mariah Carey for the development, marketing and distribution of fragrances under her name, company announces April 6. Carey will be involved in "all aspects of product development, packaging and marketing," with her premiere scent slated to debut in spring 2007, firm notes. Financial terms of the agreement were not disclosed. Carey's fragrance label will be the third brand in Arden's portfolio developed with a singer. Firm also markets scents by pop star Britney Spears and recently signed an agreement to create fragrances for actress/singer Hilary Duff (1"The Rose Sheet" Oct. 3, 2005, Marketing in Brief)...