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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Hugo Boss: Boss Selection contains notes of grapefruit, mandarin, spicy pink peppercorn, cedarwood, musk and vetyver, Procter & Gamble Prestige says. Men's fragrance is designed to "enhance confidence, masculinity and savoir faire," company notes. Eau de toilette "is packaged in a masculine and solid square glass structure" and outer packaging features Boss Selection design on grey metallic box. Launching in specialty stores this spring, fragrance will be available in 1.7 oz. and 3 oz. sizes for $48 and $60, respectively. Scent joins other men's scents in Boss portfolio, including Hugo Hugo Boss, Boss in Motion and Boss Soul, which bowed last year (1"The Rose Sheet" April 4, 2005, p. 6)...

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