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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Kiehl's: Ultra Facial Cream is "richer version" of brand's "iconic" Ultra Facial Moisturizer, company says. The cream "provides 24-hour hydration with continuous water replenishment" and "leaves skin visibly well-balanced," L'Oréal division claims. Ingredients include glycoprotein Antarcticine, Australian desert plant extract imperata cylindrica, squalane, avocado oil and vitamin E. Jar features map of Greenland following Kiehl's-sponsored "Greenland First Ascent" expedition, where climbers were provided with the cream, which retains "efficacy in very cold, dry or otherwise extreme conditions," according to the firm. The $22.50 item is rolling out now to Kiehl's stores and select specialty retailers...



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