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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

MAC: Estee Lauder division's Rockcocco color collection, on counters in August, reflects the "opulence of the baroque period in design, when everything was heavily ornate with gold, with the modern sensibility of rock and roll," company says. Lineup includes Lipstick in Overdone (sheer black plum), Rockcocco (intense clean yellow-red) and Gel (soft peach gold with shimmer), as well as Lipglass in Elaborate (soft low karat gold with pearl) and Pure Vanity (bright blue-red). Lipstick and Lipglass retail for $14 each. Other products include Pigment ($19.50) in Blue Brown, Fairylite and Ruby Red, and Iridescent Pressed Powder ($20) in Star, a peachy golden shade with pink and yellow pearl. Also launching in August is Plushglass ($16.50), "a high shine, sheer coverage lip gloss that creates fuller-looking lips" with ingredients like soybean, licorice extracts and phospholipids, according to MAC...

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