HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Prudential Conference In Brief

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble: Olay skin care is expected to double revenues over the next five years to become about a $4 bil. brand, Vice Chair for Health and Beauty Susan Arnold notes during the Prudential Securities Annual Back-to-School Consumer Conference Sept. 7. Currently close to a $2 bil. brand, Olay has significant growth potential due to the fact it is just rolling out to many international markets, and is yet to enter many others, Arnold notes. The brand is "just getting started" in Latin America and Eastern Europe and is "not yet a player" in the "skin involved" markets of Japan and Korea, the exec adds. Further, Olay has considerable room for growth in the U.S. mass market skin and body segment, where it has only had a presence for two years, she says. P&G also expects strong future sales for Olay Quench and Olay Definity, the latter of which bowed this summer as Olay's most significant skin care launch to date (1"The Rose Sheet" July 10, 2006, p. 5)...
Advertisement

Related Content

Lauder’s FY 2007 Growth Strategy Presented During Analyst Meeting
Definity Takes Center Stage Of Olay Brand Portfolio
Definity Takes Center Stage Of Olay Brand Portfolio
Advertisement
UsernamePublicRestriction

Register

RS014205

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel