HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Message In A Bottle: Making A Success Of Retail Apparel Fragrances

This article was originally published in The Rose Sheet

Executive Summary

The success of fragrance launches from specialty apparel retailers relies heavily on strength of concept and the extent to which customers are reached on an emotional level, fashion college professors suggest

You may also be interested in...



Inter Parfums To Launch Creations In One Year At Brooks Brothers Locations

Personal-care products developed under an agreement between Inter Parfums and Brooks Brothers are expected to roll out in November 2008 to the clothier's U.S. retail stores, with international distribution beginning in 2009, according to a Nov. 27 announcement

Inter Parfums To Launch Creations In One Year At Brooks Brothers Locations

Personal-care products developed under an agreement between Inter Parfums and Brooks Brothers are expected to roll out in November 2008 to the clothier's U.S. retail stores, with international distribution beginning in 2009, according to a Nov. 27 announcement

Inter Parfums To Branch Into Skin Care, Cosmetics Through 2007, 2008

Inter Parfums will diversify its business in coming years through color cosmetics and skin-care product launches under strategic partnerships with apparel retailers, the company says

Related Content

UsernamePublicRestriction

Register

RS014372

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel