Lauder Exec Shares “Surprising” Secrets To Designer Fragrance Longevity
This article was originally published in The Rose Sheet
Executive Summary
The success of a designer fragrance hinges initially on its visual and conceptual appeal and, over time, on the quality of the juice, according to Veronique Gabai-Pinsky, senior VP and general manager of Estee Lauder's Aramis and Designer Fragrances division