ECRU New York expands
This article was originally published in The Rose Sheet
Executive Summary
Salon hair care brand will be available in Asia in March under a distribution partnership with Salon Exchanges International, brand says. The Taipei, Taiwan-based firm, which distributes the Alterna line of professional hair care, will distribute ECRU New York products under Business Development Manager Olivia Hung. In March, the company will host an event to celebrate the brand's launch in Taiwan. Throughout 2007, the brand - which currently sells in North America and Australia - plans to add distribution partners in South Africa, Italy, Spain and Costa Rica. ECRU New York comprises nine hair items sold through salons and online...