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Kinerase names marketing head

This article was originally published in The Rose Sheet

Executive Summary

Valeant Pharmaceuticals taps Sonia Russomanno marketing director for Kinerase, company announces Jan. 18. Prior to joining Valeant, Russomanno served as VP-sales and marketing at DuWop Cosmetics, "where she created the branding strategy, vision and positioning platform," firm says. She is also credited with developing a "domestic and international sales and marketing strategy" for stores including Nordstrom, Sephora, Bath & Body Works and Victoria's Secret. Prior to that, she was director of branding for Avon's mark cosmetics. Responsible for all of Kinerase's U.S. marketing efforts, Russomanno will report to Jeffrey Cole, VP and general manager of the U.S. Specialty Division, firm adds...
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