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P&G buys HDS Cosmetics Lab

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble gains firm's Doctor's Dermatologic Formula (DDF) skin care line - designed for specific skin concerns such as anti-aging, acne, hyperpigmentation and sun protection - through an acquisition announced Jan. 22. Lauding DDF as a "leading dermatologist brand in the retail specialty channel [with] a strong following of loyal consumers," P&G says it will "infuse the line with a steady stream of innovation, add marketing expertise and leverage its global reach and go-to-market capability to drive future expansion." The move reflects P&G's sharpening focus on skin care as a key growth driver, company adds. P&G acquired the company from private equity firm North Castle Partners, which purchased a controlling interest in HDS in 2004 (1"The Rose Sheet" April 12, 2004, In Brief)...
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