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Lumene in Target

This article was originally published in The Rose Sheet

Executive Summary

Finnish beauty and personal care company Lumene will distribute its products in 1,500 U.S. Target doors beginning in March, it announces, noting that the roll-out follows a six-month pilot that recently took place in 30 U.S. Target locations. Lumene made its U.S. debut three years ago in CVS stores; the company created a U.S. subsidiary in 2006. The expansion into Target ultimately will bring the firm's products into more than 7,000 retail locations. The brand carries makeup, body care, sun care and skin care, including a line for men. Products are formulated with Arctic ingredients such as berry oils, Arctic peat and pine extract, according to Lumene...
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