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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Avon: Glazewear Lipstick, "a formula that combines the high shine of a lip gloss with the silky smooth color of a lipstick," will launch this May, Avon says. Formulated with ColorGel, Glazewear Lipsticks delivers both color and shine, something traditional lipsticks and lip glosses do not do - the first containing "heavy, sticky waxes" that impart color but dull shine, the second offering shine but not rich pigment. Available in 20 shades including Pink Kiss, Brown Sugar and Beach Plum, the lipsticks retail for $8 each. Also slated for a May launch, Instant Pedicure press-on nail color relieves consumers of the risk of smudging through the application of adhesive strips of dry nail enamel. Lasting for up to 14 days, Instant Pedicure will be available in eight shades including Bayberry, Peony, Instant Rose and Praline, for $8 apiece. The firm launched Instant Manicure in 2006 (1"The Rose Sheet" Nov. 21, 2005, p. 3)...
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