Pro Volleyballers Board Banana Boat
This article was originally published in The Rose Sheet
Executive Summary
AVP names Banana Boat the official suncare of the 2007 AVP Tour, the nation's premier professional beach volleyball tour, company says. As a sponsor of the AVP, Banana Boat will host the amateur "King of the Court" volleyball tournament, to be held at nine tour events. The brand, which offers a Sport formulation, is the "perfect partner" for beach volleyball, according to Jean Fufidio, VP of marketing for Banana Boat Suncare. "The AVP is synonymous with the sun and the sand, which is precisely why it's such a unique, fun sport," AVP CEO and Commissioner Leonard Armato said. "Therefore, it only seems natural that the best sunscreen on the beach - Banana Boat - would partner with the AVP to heighten the already fan-friendly experience any AVP event provides"...