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BIC shaver marketing goes to Lanzarotto

This article was originally published in The Rose Sheet

Executive Summary

BIC Consumer Products USA announces April 30 that Susan Lanzarotto has been promoted to director of shaver marketing, effective immediately. Lanzarotto now is responsible for the strategic direction of BIC's U.S. shaver business, including development and execution of new products, national promotions and advertising, according to the release. Lanzarotto joined BIC in September 2000 as a product manager in the shaver category; she was promoted to senior brand manager of shavers in August 2003, where she was "instrumental" in the success of the firm's BIC Soleil Shaver portfolio. Lanzarotto is currently working with her in-house marketing team on launching BIC's first "system" shaver - the BIC Soleil with cartridge refills, company says...
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