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L’Oréal acquires PureOlogy

This article was originally published in The Rose Sheet

Executive Summary

L'Oréal USA will strengthen its professional products division with the purchase of PureOlogy professional hair care, firm announces May 9. Founded by American hairdresser Jim Markham, the Irvine, Calif.-based PureOlogy offers high-performance, salon-sold hair-care products including its highly concentrated sulfate-free shampoos with Anti Fade Complex, L'Oréal notes. PureOlogy joins L'Oréal's existing portfolio of professional brands, which includes L'Oréal Professionnel, Kérastase, Matrix, Redken and Mizani. One of the fastest growing hair-care brands in the U.S., PureOlogy recorded $57 mil. in sales over the last 12 months. The brand will be consolidated as of May 8...
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