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NAD zeroes in on cosmetics ads

This article was originally published in The Rose Sheet

Executive Summary

The National Advertising Division is paying increasing attention to cosmetics firms' ads, according to David Mallen, assistant director for legal affairs at the Council of Better Business Bureau unit. "It's an area where we've been very involved lately. We expect to be more involved," he remarked May 1 at an advertising law conference sponsored by the American Conference Institute and held in Washington, D.C. He referenced an industry task force developing standards for organic personal-care products that will help firms develop effective advertising using claims that neither unfairly or inaccurately compare their products with competitors' nor make misleading representations to consumers (1"The Rose Sheet" Jan. 29, 2007, p. 5)...
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