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Rembrandt debuts brilliant boutique

This article was originally published in The Rose Sheet

Executive Summary

Rembrandt will encourage consumers to pursue oral health with the opening of "The Brilliant Mouth Experience," its first-ever temporary boutique in New York City, parent McNeil announces May 22. Located on the corner of Broadway and Broome Street, the 1,800-square-foot boutique open to the public will pay homage to the mouth for six weeks beginning in May. With its interactive and stylized atmosphere, the boutique is designed to evoke "the feeling of a chic, neighborhood apothecary" while reflecting Rembrandt's "new, breakthrough packaging," as announced in January (1"The Rose Sheet" Jan. 15, 2007, p. 12). The brand will "inspire consumers to care about their mouth as much as they care about their skin, their hair and their nails," Product Director Carmen Nestares says...

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