Whole Foods natural body campaign
This article was originally published in The Rose Sheet
Executive Summary
The natural foods grocery chain launches "Be Good to your Whole Body" campaign in June to highlight the use of natural and organic personal care, company states in a June 6 release. The initiative is designed to promote the items sold in the Whole Body section of its stores and define them as truly natural products. The campaign will provide consumers with information on how to look for plant-based ingredients in products, how to find the right ingredients for certain skin types, and how to seek out natural items for anti-aging, sun care, and children's skin. The campaign also will offer nutrition and lifestyle tips for healthy skin and will hold free classes on skin care...