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Limited Brands names new CEO

This article was originally published in The Rose Sheet

Executive Summary

Diane Neal will replace Neil Fiske as CEO of Bath & Body Works, parent Limited Brands announces June 15. Neal, who has served as chief operations officer since joining B&BW in November 2006, also has experience with Gap, Inc., where she headed the firm's outlet division, and Target Corporation, where she held various roles in merchandising, planning and sourcing. Limited Brands chair and CEO Leslie H. Wexner credited Neal with "broad and substantial retail and leadership skills," noting that "she has led system and process improvement initiatives for us and has shared our commitment to growth." Fiske, who joined B&BW in 2003, is leaving to become CEO of Eddie Bauer. Separately, Limited Brands appoints Bill May chief operating officer for Victoria's Secret Stores. May comes to the firm with leadership experience at Payless ShoeSource, Tween Brands, Inc. and Gap, Inc...

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