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Sunsilk gets makeover

This article was originally published in The Rose Sheet

Executive Summary

Unilever has repackaged its Sunsilk hair-care brand in "fresh new packaging that reflects the fun personality of the brand and stands out on-shelf," according to a June 14 release. "Our customers talked and we listened," Unilever U.S. Hair Care Director Sarah Jensen says. "We took their advice and gave ourselves a Hairapy makeover with vibrant packaging that is consistent with the brand's lighthearted, fun character." The formulations will remain the same; the new packaging will be in full distribution nationwide in July, Unilever says. Separately, the firm announces that Sunsilk will be the exclusive hair-care sponsor at Mercedes-Benz Fashion Week Miami Swim, where the brand will conduct on-site Hairapy makeovers. Sunsilk launched stateside in June 2006 (1"The Rose Sheet" July 3, 2006, p. 6)...
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