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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Kinerase: Clear Skin Moisture Light will launch in August to "provide the ultimate in acne-fighting ability," firm says. The moisturizer combines technologically advanced ingredients such as Avocutine, which is clinically proven to reduce sebum production, with 0.1%Kinetin to "improve skin's texture and reduce the appearance of lines and wrinkles, resulting in clear, naturally matte, refreshed skin." The product also contains AC.NET to fight against hyperseborrhoea, hyperkertosis, inflammation and the proliferation of bacteria - the four parameters responsible in the acne process - and the Poly-Pore delivery system "to extend the release of salicylic acid, resulting in reduced irritation, while providing sebum control and shine reduction," Kinerase says. The moisturizer will retail for $75 at Nordstrom, Sephora and upscale spas; the brand also will be available online at 1www.kinerase.com...
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