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Jafra, Mineo reunite

This article was originally published in The Rose Sheet

Executive Summary

Frank P. Mineo returns to direct seller Jafra Cosmetics as president and chief executive officer after 13 years with candle and accessory marketer PartyLite where - as president worldwide - he "grew the international business, introduced new Internet technologies to enhance customer service and modernized the product line." From 1987 to 1994, Mineo served various finance roles with Jafra - then a division of The Gillette Company; "We're proud to welcome him 'home' with this appointment," Markus von Blomberg, managing partner of parent company Vorwerk & Co., states in a July 10 release. Mineo succeeds Eugenio Lopez-Barrios; his appointment was effective June 15...
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