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Listerine Whitening anytime, anywhere

This article was originally published in The Rose Sheet

Executive Summary

McNeil says new Listerine Whitening Quick Dissolving Strips "discreetly dissolve on teeth within five to 10 minutes, giving people the freedom to whiten when and where they choose." Results are promised in two weeks. Product contains the same enamel-safe whitening agent used by dentists and found in over-the-counter, at-home whitening kits, firm says, but "fits seamlessly" into one's lifestyle, representing an appealing option for the 72% of Americans surveyed who have not tried whitening strips, many of whom say the process seems too inconvenient. Launching in August to all major retails, Quick Dissolving Strips will cost $23.99 to $26.99 for one 14-day treatment (56 strips), according to the July 23 release...

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