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Save Your World rainforest preservation

This article was originally published in The Rose Sheet

Executive Summary

Marketer of Save Your Skin and Save Your Hair yerba-mate-infused personal-care lines announces July 30 that Whole Foods has sold enough of its organic exfoliating soaps, body lotions and shower gels in its Midwestern stores to protect over 1,000 acres of Guyana's rainforest for one year. Through its partnership with and donations to Conservation International - which leases 200,000 acres of Guyana's rainforest from the government's Forestry Commission for "exactly what it would have received had the area been logged" - Save Your World ensures that for every product it sells, one acre of tropical rainforest is protected for year. The company also pledges to observe fair trade practices, to refrain from using animal by-products and testing on animals, to source biodegradable raw materials and to use packaging made of recycled or recyclable materials...
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