Jessica Simpson retail Web site
This article was originally published in The Rose Sheet
Executive Summary
Delivery Agent, Inc. has struck a deal with JT Entertainment to create a Web destination at 1www.SeenOn.com that provides "personal shopper" access to musical artist and entertainer Jessica Simpson, according to an Aug. 20 announcement. The site allows fans to purchase more than 500 products associated with Simpson and her celebrity lifestyle, including clothing, accessories and her upcoming fragrance line from Parlux (2"The Rose Sheet" July 2, 2007, In Brief). "Simpson fans will be able to easily identify and click to purchase products they have seen on the star in photographs as well as through Shopisodes, an online video application that allows consumers to synchronously shop for the items as they watch the video," Delivery Agent explains, noting that its involvement in the "personality branded products arena" will increase with "additional A-list talent deals expected in the coming months." Simpson currently markets the Dessert Beauty by Jessica Simpson bath and body care line; her signature fragrance with Parlux is slated to debut in July 2008...