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Lil’ Drug Store

This article was originally published in The Rose Sheet

Executive Summary

Firm refers wholesalers and retailers to its Convenience Profitability Program, a health and beauty-care (HBC) category management initiative to increase sales of convenience-sized health and beauty items, according to Oct. 15 release. "Currently, HBC is underdeveloped and represents only a small percentage of in-store sales. ... The section is highly SKU-intensive, has many subcategories and a history of complicated [legislation]. These challenges are worth reviewing though, as [HBC] items contribute high margins," release notes. Program promises to make the HBC section of a store easy to run by providing account-specific plan-o-gram development and customer-specific sales tools, among other services. "Wholesalers and retailers that have implemented the convenience profitability program have increased distribution of top-moving products and reduced the total number of SKUs carried by up to 50 percent," Paul Rossberger, VP-sales and marketing for Lil' Drug Store Products, says...
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