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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

von Natur: Vegan-friendly, non-talc-based mineral makeup line introduces new colors for spring 2008. Firm's Mineral Powder Foundation ($27.99 for 10 g.) and Liquid Foundation ($37.99 for 1 oz.) - formulated with antioxidants and "ingredients that renew collagen" to help heal skin and minimize the appearance of pores and wrinkles, according to von Natur - will be available in new Sequoia shade. Company's Cheek Colour, which retails for $16 for 10 g., will come in two new hues - Desert Sunset and Luna - "for those beauty addicts who like to have the glow of the sun as everything comes into bloom." Fifteen new shades of Eye Colour will join the 35 already sold, including Sapphire, Champagne, Smoky, Gold, Aragonite, Feldspar and Sunstone; each costs $19 for 4 g. Finally, von Natur's Lip Shimmer ($16 for 6 g.) and Lip Colour ($18 for 6 g.) - made from Candelilla wax, not beeswax, "to create a creamy, long-lasting lip color" - will debut in Paprika, Sassafras, Poppyseed, Primrose and Zhug, plus six other new colors. Von Natur tems can be purchased at 1www.vonNatur.com...
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