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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder: Beloved, a new fragrance from Lauder's American Beauty brand, captures "the exhilaration of being in love," the firm says. Beloved joins American Beauty's Wonderful and Wonderful Indulgence scents. The fragrance opens with golden apricot blossom and calla lily brightened by fresh orange. The heart consists of tuberose, orange flowers and purple orris, with stephanotis flowers bringing "a playful dimension" to the bouquet. The floral notes are supported with woody accords, such as cottonwood and sandalwood, along with vetiver and amber. Beloved will retail in March 2008 for $39.50 solely at Kohl's department stores. American Beauty most recently launched a line of mineral makeup in Kohls doors (1"The Rose Sheet" Oct. 29, 2007, p. 7)...

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