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Burberry Feels “The Beat” In 2008 With Music-Oriented Scent

This article was originally published in The Rose Sheet

Executive Summary

Inter Parfums is leading off an "aggressive" launch schedule in 2008 with the debut of Burberry The Beat, a "vibrant, music-oriented fragrance" geared toward the youth market, according to Exec VP and CFO Russell Greenberg

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Inter Parfums To Distill Hip, Sexy Bebe Brand Into Fragrance, Cosmetics

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Inter Parfums first quarter

Soaring sales of Burberry fragrances led by newly launched Burberry The Beat drove fiscal 2008 first-quarter revenue up 45%, compared with the prior-year period, to $123.2 mil., Inter Parfums reports May 8. Results do not reflect advertising expenditures connected with launch, which will be recorded in Q2, company says. Van Cleef & Arpels also performed notably, climbing to $7.7 mil. from $2.8 mil. in the first quarter of last year. U.S. sales rose 31% to $12.6 mil. on new product launches, replenishment of stock by specialty retail partners and international distribution of Gap and Banana Republic items under deal announced at end of April (1"The Rose Sheet" May 5, 2008, In Brief). Banana Republic products are now in 30 British department stores and sold in-flight by Delta, American and other airlines, and Gap is now sold in about 119 stores on U.S. military bases worldwide, firm says. Meanwhile, Brooks Brothers scents for men and women are on track to launch in U.S. stores for the holiday season. Inter Parfums has extensive launch schedule planned for rest of year (2"The Rose Sheet" Jan. 21, 2008, p. 6)....

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