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CEW Beauty Awards

This article was originally published in The Rose Sheet

Executive Summary

Insider's choice awards by Cosmetic Executive Women launches Feb. 20 with CEW Product Demonstration, which will display nearly 600 products from more than 285 brands, according to Feb. 18 release. CEW's voting membership will first determine finalists in 26 categories, then the CEW Board of Governors will vote on winners, to be announced in May 2 ceremony. This year's awards will feature "revised categories and stricter entry requirements" to create a "more exclusive, more competitive contest." CEW announced last spring that it was teaming up with The NPD Group pare down and align its award categories with salient market trends (1"The Rose Sheet" May 14, 2007, p. 9). "More than ever before, the Beauty Awards will determine the best products in the hottest segments. We're right in step with what shoppers are looking for," CEW President Carlotta Jacobson says...
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