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Listerine gets “smart” about kids

This article was originally published in The Rose Sheet

Executive Summary

Smart Rinse provides visual cues to help children see the benefit of oral care, Johnson & Johnson brand says March 11. Newly-launched anticavity fluoride rinse for kids tints particles in the mouth after brushing and flossing to show what is left behind. A survey commissioned by J&J found that "not brushing teeth" was cited by 49% of parents as their child's worst habit, and 77% of parents polled say they wished there was "a fun way to teach better oral care," J&J says. "Listerine Smart Rinse was designed with fun and functionality in mind and helps to extend Johnson & Johnson's legacy of building and innovating brands that moms can depend on," says Kathleen Weber, VP-oral care, McNeil-PPC, Inc. Rinse comes in two flavors - Mint Shield and Berry Shield - and is available in food, drug and mass doors for $3.99 to $4.89. Reveal Sciences offers color-changing technology that can be used in personal-care products to provide users with visual cues...
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