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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Avon: Firm's Mineral Makeup Collection grows with addition of Ideal Shade Smooth Mineral Makeup and Mineral Eyeshadow Shimmers, rolling out in May. New items contain naturally-derived ingredients "including 100% pure micronized mineral pigments," Avon says. Ideal Shade Smooth Mineral Makeup ($10.00) is a lightweight powder foundation "free of talc, oils and fragrances, which perfectly blends with all skin types for natural-looking coverage," company says. Formula is made with patent-pending PreciseLight Technology featuring light-adjusting pigments so skin "looks natural in any light." Item is available in 12 shades. Mineral Eyeshadow Shimmers ($8.00) deliver a "metallic sparkling finish." Shades can be worn separately or blended owing to "soft, natural consistency." Shimmer shades include Pink Sapphire, Russet Rock and Pixie Dust...
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