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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Beauté de Maman: Board-certified practicing obstetrician Michele Brown, M.D., has developed Beauté de Maman, a personal-care line designed to address hormonal and physiological problems experienced by women during pregnancy. Beaute de Maman products "utilize natural and herbal active ingredients to ensure safety of both mother-to-be and baby," release says. Products for pregnancy include Stretch Mark Cream; Facial Scrub, "effective for the oily, blemished skin typical in early pregnancy"; and Face & Body Cream, which is antifungal, anti-inflammatory and antibacterial "to ensure safety to the developing fetus." Finally, Nipple Gel, designed for nursing women, is 100% lanolin-free, unlike other gels, company says. Main ingredient is calendula officinalis, which "promotes healing of inflamed areas," aiding in prevention of mastitis. Brown works closely with an organic chemist and says she "has extensively researched, tested, and evaluated each ingredient on more than 300 patients to ensure their effectiveness"...

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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