Marketing In Brief
This article was originally published in The Rose Sheet
Beauté de Maman: Board-certified practicing obstetrician Michele Brown, M.D., has developed Beauté de Maman, a personal-care line designed to address hormonal and physiological problems experienced by women during pregnancy. Beaute de Maman products "utilize natural and herbal active ingredients to ensure safety of both mother-to-be and baby," release says. Products for pregnancy include Stretch Mark Cream; Facial Scrub, "effective for the oily, blemished skin typical in early pregnancy"; and Face & Body Cream, which is antifungal, anti-inflammatory and antibacterial "to ensure safety to the developing fetus." Finally, Nipple Gel, designed for nursing women, is 100% lanolin-free, unlike other gels, company says. Main ingredient is calendula officinalis, which "promotes healing of inflamed areas," aiding in prevention of mastitis. Brown works closely with an organic chemist and says she "has extensively researched, tested, and evaluated each ingredient on more than 300 patients to ensure their effectiveness"...
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