J&J launches online campaign
This article was originally published in The Rose Sheet
Executive Summary
Johnson & Johnson launches new online campaign and microsite 1http://www.JohnsonsForYou.com\Escape, announced April 9. Site is designed to promote Johnson's award-winning skin-care line Melt Away Stress and features a Jamaica getaway sweepstakes, user-generated "Express Your Stress" contest, and celebrity quotes including video in which actress Anna Ortiz of ABC's Ugly Betty appears. Campaign "targets young women in hopes of bringing them fun and engaging information to better help them escape from their stress and achieve beautiful, soft skin," press release notes. J&J has partnered with Glam Media - "no. 1 in reach for women online," with a network of over 450 Web publishers - in effort to distribute and promote site's content. New York-based interactive marketing agency Deep Focus was tapped to develop campaign's creative content and applications...