J&J launches online campaign
This article was originally published in The Rose Sheet
Executive SummaryJohnson & Johnson launches new online campaign and microsite 1http://www.JohnsonsForYou.com\Escape, announced April 9. Site is designed to promote Johnson's award-winning skin-care line Melt Away Stress and features a Jamaica getaway sweepstakes, user-generated "Express Your Stress" contest, and celebrity quotes including video in which actress Anna Ortiz of ABC's Ugly Betty appears. Campaign "targets young women in hopes of bringing them fun and engaging information to better help them escape from their stress and achieve beautiful, soft skin," press release notes. J&J has partnered with Glam Media - "no. 1 in reach for women online," with a network of over 450 Web publishers - in effort to distribute and promote site's content. New York-based interactive marketing agency Deep Focus was tapped to develop campaign's creative content and applications...
You may also be interested in...
Almost a year after acquiring Loxo Oncology, Lilly is combining its Lilly Research Laboratories staff with a group headed by three top Loxo execs to lead cancer R&D and business development.
Tech Companies Grappling With A Brave New World Of Regulations While Developing Digital-Health Products
Software firms interested in the digital-health arena are engaging US FDA more and bolstering their regulatory credentials to navigate an unfamiliar regulatory landscape, industry experts tell Medtech Insight.
Agency wants to ensure patients ‘aren’t unnecessarily or unfairly scared off or intimidated’ from taking biosimilars, Office of Therapeutic Biologics and Biosimilars' acting policy director Eva Temkin tells the FDA/CMS Summit; Temkin says recent guidance on biosimilar insulins shows agency is trying to be flexible on interchangeability data requirements.