Lauder, Hurley celebrate 13 years
This article was originally published in The Rose Sheet
Executive Summary
Marking 13th anniversary of Elizabeth Hurley's partnership with Estee Lauder, actress will appear this summer in new print and television ads for firm's top-selling Perfectionist Wrinkle Lifting Serum, as well as print ads for Lauder's new Sensuous fragrance, according to release. "With her timeless beauty, strength of character and sophisticated elegance, Elizabeth embodies Estee Lauder's core values and brand heritage," firm says. Since her signing in 1995, Hurley has appeared in ad campaigns for some of company's most popular product franchises, including Beautiful, Double Wear, Idealist, and most recently Resilience Lift Extremes lines. 13-year tenure with company is a near-record in the industry, according to Evelyn Lauder, senior corporate VP...