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Wet N Wild debuts Web site

This article was originally published in The Rose Sheet

Executive Summary

Wet N Wild's newly launched Beauty Benefits Web site provides answers to "burning" beauty questions and tips for achieving a healthy lifestyle, as well as instructions for creating makeup looks with company's new Beauty Benefits makeup line, information on ingredient benefits and news and events pertaining to brand, according to April 14 release. Markwins subsidiary touts section that "selects the ideal shades of Beauty Benefits for fair, natural, warm and dark skin tones with a step-by-step guide to creating a fresh daytime look or a sultry night-out effect." Site also features monthly contest "Are You a Healthy Beauty?" spotlighting women "who are doing positive things with their lives to achieve beauty, both inside and out." Beauty Benefits range of Lotus Marine Mineral makeup and brushes is available online and at Walmart, Meijer, Pathmark and HEB locations...

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