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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Jan Marini Skin Research: San Jose, Calif. company launches Age Intervention Enlighten, "a remarkable new composition that brightens and encourages the uniform appearance of facial discoloration - even stubborn pigmentation," according to May 6 release. President and CEO Jan Marini states: "Women often associate fine lines and wrinkles with aging, but discoloration is an even more visual sign of the aging process." Product, available in 1-oz. pump, addresses facial discoloration due to melasma, cumulative sun exposure and ethnicity with two topical agents and anti-aging Retinol, awarding "more refined, rejuvenated and illuminated skin," according to company. In January, JMSR suspended sales of two Age Intervention eyelash products in the U.S. due to uncertain regulatory environment and pressure from pharma giant Allergan, which claimed its patent had been infringed. Marketed as a means of conditioning lashes and improving their volume, texture and density, the products had brought in roughly 30 percent of the company's domestic sales prior to suspension (1"The Rose Sheet" Jan. 14, 2008, p. 8)...

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