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P&G, J&J square off in teeth bleaching arena

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble has filed suit against Johnson & Johnson and McNeil-PPC, manufacturer and distributor of Listerine Whitening Quick Dissolving Strips, alleging that the product infringes key patents belonging to Crest Whitestrips. Suit was filed May 2 in U.S. District Court for the Western District of Wisconsin; the patents at issue relate to the tooth-whitening active ingredient and delivery system, firm notes. Introduction of Crest Whitestrips in 2000 created a new product segment, according to P&G, which seeks to stop J&J and McNeil from making, selling or importing any products that infringe P&G's tooth-whitening patents, as well as recovery of damages...

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