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This article was originally published in The Rose Sheet

Executive Summary

L'Oréal USA promotions: David Waldock has been tapped for newly created role of senior VP of business and sales development at L'Oréal USA, firm announces April 21. In his new position, Waldock will oversee sales within company's consumer products segment, which includes L'Oréal Paris, Maybelline New York, Garnier and SoftSheen Carson brands. His duties will include developing business strategy across the division, launching new merchandising strategies and building "customer-centric" partnerships with supply chain. Waldock, previously senior VP of sales for L'Oréal Paris, will report to Consumer Products President Joseph J. Campinell. Lorraine Coyle has been appointed to fill Waldock's vacated spot. Coyle was previously VP, national sales manager for L'Oréal Paris. That position will go to Jacquelyn Madsen, who has worked at the division for 22 years...

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