Mintel Ladles Witch’s Brew Of Skin-Care Ingredients From Global Database
This article was originally published in The Rose Sheet
Skin-care marketers are reaching for novel ingredients "that would not be out of place in a witch's spell" in order to distinguish themselves in a crowded market and reach consumers who are hard to impress with science, researcher Mintel says
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Anti-aging marketers are playing with pricing and experimenting with epidermal growth factor, “neuro skin theory” and eyebrow-raising ingredients such as horse placenta to ensure that consumers don’t lose interest.
The sellers of the anti-aging “cure-all” reached an agreement with the FTC in February that prohibits them from making false and unsubstantiated health claims and requires them to pay $660,000 in total to the Commission. Refund checks now are being issued to more than 1,300 defrauded consumers.