Jeter is Gillette Champion
This article was originally published in The Rose Sheet
Executive Summary
An eight-time MLB All-Star and four-time World Series winner with the New York Yankees, Derek Jeter will be integrated into Gillette marketing initiatives in North America, including print and broadcast advertising, as the newest Gillette Champions ambassador, according to June 30 release. Jeter joins golfer Tiger Woods, tennis pro Roger Federer and French footballer Thierry Henry in program "that builds on Gillette's rich history in the world of sports." In addition to wowing fans in the baseball stadium, Jeter works with foundation he established in 1996 to motivate young people to turn away from substance abuse and "Turn 2" healthy lifestyles. Procter & Gamble's Chip Bergh, president of firm's global personal-care business, states: "[Jeter] was chosen not only for his outstanding sporting performances, but also for his performance off the field, in his charitable actions and his reputation as an icon of true sporting values"...