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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

MAC: Company likens limited-edition MAC Suite Array to "penthouse at the Plaza or a luxury suite at The Gramercy Park." Available at MAC stores and online September 25 through the end of 2008, collection includes Eye Shadow Suites - duo compacts that "will make you want to book a room immediately for the exceptional sparkle and innovation in the most sophisticated color pairings." Small-pan-and-big-pan "suites" ($15.50 apiece) come in such titles as Sweet Liaison, Smoke & Ash, Team Violets, Counterparts and Shallow V. Deep. Topping off collection is Pearlglide Eye Liner ($14), "exceptionally smooth" liner in eight shades including Bankroll, Miss Fortune, Spare Change and Black Russian...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review




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