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Murad pro line on the Web

This article was originally published in The Rose Sheet

Executive Summary

Cosmeceutical brand Murad has launched a Web site for its Murad Professional skin-care line launched in February, firm says. MuradProfessional.com educates visitors about the science behind the line and shows where they can purchase products, according to release. Four products in Professional range - each formulated with company's Immuno-Skin Complex "to target the skin's immune system in order to fight the causes of skin aging" - are available at select medical spas, salons and doctors' offices (1"The Rose Sheet" Feb. 11, 2008, Marketing In Brief)...

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Marketing In Brief

Murad: Immuno-Skin Complex utilized in new Murad Professional line "target[s] the skin's immune system in order to fight the causes of skin aging," employing a proprietary bio-peptide that helps hydrate and firm the skin to reduce visible signs of aging brought on by cellular and connective tissue breakdown, cosmeceutical brand says. Activating Cleansing Emulsion gently cleans skin, leaving pores refined. Peptide-based Immuno-Skin Age Inhibitor helps improve skin firmness and elasticity. Daily Moisture Charge SPF 30 protects against UVA/UVB rays while immersing skin in intense moisture, Murad says. To protect the skin at night, Nightly Hydro-Lock "infuses surface cells with moisture during the nightly repair cycle" to reverse the manifestations of aging. The four products also are enriched with orange, eucalyptus, fir needle and cedarwood essential oils to provide an "aromatherapy" benefit, according to the company. Items will be sold in select spas, salons and medical offices only...

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