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Firmenich launches osMoz.com 2.0

This article was originally published in The Rose Sheet

Executive Summary

Fragrance and flavor developer Firmenich launches 2.0 version of its osMoz.com consumer fragrance Web site July 14. OsMoz.com keeps its 300,000 global members abreast of fragrance launches, provides them with consumer-ranked lists of highest rated and most popular men's and women's scents, and offers access to "most extensive encyclopedia of global fragrances," Firmenich says. Mobile version of Web site customized for new iPhone 3G is being introduced for the "shopper-on-the-go." Serving as a personal shopping assistant to help consumers choose the perfect scent, mobile site features "personal fragrance albums to help consumers track their instinctual addictions to fragrance" and provides fragrance news, links to brands and store locations, according to the company. "We believe in the importance of educating consumers about the world of fragrance so that they will truly enjoy selecting and using a variety of perfumes that appeal to their individual personalities," says Jerry Vittoria, VP/general manager of fragrances for Firmenich North America...
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