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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Bond No. 9: Third Andy Warhol scent - after Silver Factory and Union Square - Andy Warhol Lexington Avenue harks back to the 1950s and the artist's days as a commercial illustrator, during which time he gained special notoriety for his drawings of shoes in ads such as those designed for I. Miller, according to release. For 80 anniversary of pop artist's birthday, "Andy Warhol Lexington Avenue fus[es] two of the most ultra-feminine commodities a woman can own: fragrance and footwear," company says. Bottle is black and features Warhol's "rich lode of phantasmagorical shoes"; juice is a "spectacular gourmand floral woody fragrance," with top notes of blue cypress, fennel, cardamom, roasted almonds, a heart of peony, Florentine orris root and crème brulee, and a base of patchouli and sandalwood. Launching in September at Bond No. 9's four New York boutiques, Saks First Avenue, and museum stores nationwide, "like a comfortable pair of shoes ... [scent] is destined to become this fall's must-have accessory," firm says. Andy Warhol Silver Factory has been recognized among fragrances of the year by both the Fragrance Foundation and Cosmetic Executive Women (1"The Rose Sheet" May 12, 2008, In Brief)...
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