Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Tom's of Maine: New Sensitive Care deodorants rely on "innovative, environmentally friendly and gentle method called supercritical extraction to draw out the most effective elements from hops, which inhibit the growth of odor-causing bacteria and prevent odor naturally and effectively," according to Tom's of Maine, the "#1 natural deodorant brand." Chamomile, extracted by same process - which generates no chemical waste, company says - soothes sensitive skin. Available in Bay-Lime, Cucumber-Grapefruit, and Fragrance-Free, Sensitive Care deodorants are aluminum-free and Kosher- and Halal-certified, company notes...