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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Avon: Limited-edition makeup collection inspired by floral motif from Finnish design firm Marimekko will debut in fall, Avon says. Marimekko for Avon combines beauty firm's "fun, fresh color formulas" with Marimkko's "signature brilliant hues and simple, yet sophisticated design" in items for the eyes and face. Palettes and packaging will sport design firm's iconic Unikko poppy pattern. Collection consists of All Over Face Palette ($10) and Eyeshadow Palette ($8) in two blendable shade combinations - Poppy Bloom and Poppy Bouquet - and will be available from Avon representatives in October...
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