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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

PureOlogy: L'Oreal brand will offer limited-edition Break the Silence Volume Booster kit to benefit National Ovarian Cancer Coalition, PureOlogy says Aug. 20. Kit contains Pure Volume Shampoo and Pure Volume Condition, plus a tortoise-shell style brush with bristle pad in NOCC's signature teal shade, PureOlogy says. It will retail for $52. Packaging of kit includes information about the signs and symptoms of ovarian cancer. In addition, PureOlogy will donate $25,000 to the organization and will co-host 21 "Walks to Break the Silence on Ovarian Cancer" across the country in August and September. Firm also is launching PureVolume ThickeningMist spray, designed for consumers with color-treated, fine hair. Item features volumizing technology to boost body of thin hair, as well as organic lemongrass, papaya and ginseng to add body and conditioning. Product launches in September in salons. A full size bottle costs $21; a travel-sized version retails for $5...

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