HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

PureOlogy: L'Oreal brand will offer limited-edition Break the Silence Volume Booster kit to benefit National Ovarian Cancer Coalition, PureOlogy says Aug. 20. Kit contains Pure Volume Shampoo and Pure Volume Condition, plus a tortoise-shell style brush with bristle pad in NOCC's signature teal shade, PureOlogy says. It will retail for $52. Packaging of kit includes information about the signs and symptoms of ovarian cancer. In addition, PureOlogy will donate $25,000 to the organization and will co-host 21 "Walks to Break the Silence on Ovarian Cancer" across the country in August and September. Firm also is launching PureVolume ThickeningMist spray, designed for consumers with color-treated, fine hair. Item features volumizing technology to boost body of thin hair, as well as organic lemongrass, papaya and ginseng to add body and conditioning. Product launches in September in salons. A full size bottle costs $21; a travel-sized version retails for $5...

You may also be interested in...

When Economy Gets Tough, The Tough Stay Pretty, Retail Execs Tell CEW

The beauty industry's performance is proving the "lipstick effect" right during a challenging economy, retail executives reported at April 14 Cosmetic Executive Women event on "The New Retail Reality.

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts