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Ellen DeGeneres Signs With Cover Girl

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble division has signed actress, comedian and talk show host Ellen DeGeneres as its newest spokesmodel, the firm reports Sept. 16. Marking DeGeneres' first beauty campaign, the ads featuring the comedian will break in January 2009. "Ellen is the quintessential Cover Girl," says Esi Eggleston Bracey, VP and general manager of Global Cosmetics. "She is smart, confident, natural, and beautiful from the inside out. Her beauty and down-to-earth personality fit perfectly with what Cover Girl represents. DeGeneres joins Cover Girl spokesmodels Queen Latifah, Christie Brinkley and Rihanna

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