Ellen DeGeneres Signs With Cover Girl
This article was originally published in The Rose Sheet
Executive SummaryProcter & Gamble division has signed actress, comedian and talk show host Ellen DeGeneres as its newest spokesmodel, the firm reports Sept. 16. Marking DeGeneres' first beauty campaign, the ads featuring the comedian will break in January 2009. "Ellen is the quintessential Cover Girl," says Esi Eggleston Bracey, VP and general manager of Global Cosmetics. "She is smart, confident, natural, and beautiful from the inside out. Her beauty and down-to-earth personality fit perfectly with what Cover Girl represents. DeGeneres joins Cover Girl spokesmodels Queen Latifah, Christie Brinkley and Rihanna
You may also be interested in...
Updated data from a postmarket study of Abiomed’s Impella RP right-heart pump further supports the device’s safety for a specific patient population.
The new US-Mexico-Canada (USMCA) trade agreement includes language on enhancing regulatory compatibility between the three countries by recognizing quality systems audits performed under the Medical Device Single Audit Program (MDSAP). It also stipulates that each trading partner “consider its resources and technical capacity” in ensuring the safety, effectiveness and quality of devices – and more. Medtech industry advocacy group AdvaMed is praising the deal, reached by the three countries on 10 December.
Novo Nordisk’s CEO talks to Scrip about the promise of glucose-responsive insulin, stem cell therapy, and a diabetes landscape without Sanofi.