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Hair Care In Brief

This article was originally published in The Rose Sheet

Executive Summary

Fekkai Au Naturel: Luxury hair-care company taps into naturals pipeline and celebrates "art of beauty without artifice" with launch of Fekkai Au Naturel shampoo, conditioner and styling gel. Items in the plant-based collection are free of sulfates, parabens, dyes and synthetic fragrances, the brand says. Fekkai stresses that pleasure and performance need not be sacrificed for sake of natural integrity; products are enriched with orange fruit extract, vitamin C and B complex, bioflavonoids, minerals and natural sugars to "nourish the hair and scalp" and add movement and body with "lavish, touchable textures," according to Sept. 22 release. Items will retail for $23 apiece beginning in October at Fekkai salons, Sephora, Saks Fifth Avenue and other beauty retailers. Procter & Gamble announced its intention to acquire Frederic Fekkai & Co. in March (1"The Rose Sheet," April 7, 2008, In Brief)...

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