Hair Care In Brief
This article was originally published in The Rose Sheet
Fekkai Au Naturel: Luxury hair-care company taps into naturals pipeline and celebrates "art of beauty without artifice" with launch of Fekkai Au Naturel shampoo, conditioner and styling gel. Items in the plant-based collection are free of sulfates, parabens, dyes and synthetic fragrances, the brand says. Fekkai stresses that pleasure and performance need not be sacrificed for sake of natural integrity; products are enriched with orange fruit extract, vitamin C and B complex, bioflavonoids, minerals and natural sugars to "nourish the hair and scalp" and add movement and body with "lavish, touchable textures," according to Sept. 22 release. Items will retail for $23 apiece beginning in October at Fekkai salons, Sephora, Saks Fifth Avenue and other beauty retailers. Procter & Gamble announced its intention to acquire Frederic Fekkai & Co. in March (1"The Rose Sheet," April 7, 2008, In Brief)...
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Procter & Gamble announces agreement to purchase Frederic Fekkai & Co., owner of Fekkai brand, the self-styled "ultimate in luxury hair care," firm announces. Subject to regulatory review and approval, acquisition "would be in line with P&G's strategy of focusing on faster-growing, higher-margin, more asset-efficient businesses," release notes. P&G VP Craig Bahner hails Fekkai as "a fantastic addition to P&G's already strong global portfolio of retail and professional hair-care brands." Fekkai's products are sold in its salons and through upscale beauty retailers worldwide...
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